Propeller Graphic Design & Marketing, Brisbane
- blog n.
- Website on which an individual or group of users produces an ongoing narrative.
-
05 11/2009 The eight scams peddled by SEO consultants
Given the amount of nonsense circulating and seminars on SEO reaching plague proportions out there at the moment this great article on scams peddled by SEO consultants by Lucio Ribeiro couldn’t have come at a better time.
-
11 07/2009 One Page Wonderful
Have you shied away from having a website because you don’t have a lot of money to spend or thought that one page wasn’t worth it? The fact is that today people will often look you up on the web regardless of where and how they heard about you. Whether you gave them a business card, they may pick up your brochure or simply walk by your door, whether or not they end up as a client will often be dictated by whether or not they find you on the web – and as they say ‘you’ve got to be in it to win it’.
-
01 06/2009 Why Are the Most Creative People in Business Skipping Out on Web 2.0?
These days, we’re all public figures. We’re sharing our friends on Facebook, our photos on Flickr, our music on Last.fm, and our goofy links insightful observations on Twitter. “But when it comes to sharing themselves—not just their businesses, but their business—our creative class clams up.”
-
03 09/2008 WUFOO - Making forms easy + fast + fun
What’s Wufoo I hear you say? An odd name for a WEB2.0 application indeed but don’t let the name put you off; Wufoo is one of the most useful, value-adding web apps we’ve seen in a long time or as Wufoo’s developers put it…
“Wufoo strives to be the easiest way to collect information over the Internet”.
Wufoo’s HTML form builder helps you create contact forms, online surveys, and invitations so you can collect the data, registrations and online payments you need without writing a single line of code.
-
24 09/2007 E-Mail Top Digital Marketing Tool
More popular than search, display or online video.
Major marketers worldwide use e-mail in their campaigns, according to The McKinsey Quarterly. -
28 08/2007 The Web is effective, but some find it intrusive.
The printed word still holds a strong pull for many consumers, according to Deloitte & Touche’s “State of the Media Democracy” study, conducted by the Harrison Group in March 2007.
Nearly three-quarters of respondents said they would rather read the printed version of a magazine even if they could get the same information online.
-
24 08/2007 Email Marketing Surpasses Direct Mail in Britain
From Marketing Vox News-
“Email marketing has surpassed direct mail for the first time in the UK, according to a report by DMA’s Email Marketing Council.
-
02 08/2007 Top 100 Global Brands Named
Coca-Cola again dominated this years’ list of the world’s Top 100 brands according to the BusinessWeek/Interbrand annual ranking of the 100 Best Global Brands (pdf).
-
25 07/2007 Marketing and ROI
eMarketer reports that direct mail and e-mail had the highest return on investment of any target marketing method in 2006, according to Harte-Hanks’ “Target Marketing Priorities Analysis: 2007 Key Trends” study.
-
11 07/2007 The Viral Marketing Effect
e-marketer reports that of all word-of-mouth (WOM) tactics, viral marketing has probably drawn the most attention from marketers. And they have lofty goals for it. According to a 2006 study by JupiterResearch, cited in Internet Retailer, the biggest goal of viral marketers was to increase brand awareness (71%). Half also expected to drive online sales, and 44% hoped to drive offline sales.
