24 08/2007 Email Marketing Surpasses Direct Mail in Britain

From Marketing Vox News-

“Email marketing has surpassed direct mail for the first time in the UK, according to a report by DMA’s Email Marketing Council.

02 08/2007 Top 100 Global Brands Named

Coca-Cola again dominated this years’ list of the world’s Top 100 brands according to the BusinessWeek/Interbrand annual ranking of the 100 Best Global Brands (pdf).

25 07/2007 Marketing and ROI

eMarketer reports that direct mail and e-mail had the highest return on investment of any target marketing method in 2006, according to Harte-Hanks’ “Target Marketing Priorities Analysis: 2007 Key Trends” study.

11 07/2007 The Viral Marketing Effect

e-marketer reports that of all word-of-mouth (WOM) tactics, viral marketing has probably drawn the most attention from marketers. And they have lofty goals for it. According to a 2006 study by JupiterResearch, cited in Internet Retailer, the biggest goal of viral marketers was to increase brand awareness (71%). Half also expected to drive online sales, and 44% hoped to drive offline sales.

08 06/2007 Email Newsletters Are the Preferred Information Source for Small and Medium Businesses

If you are targeting small to medium businesses, a recent survey entitled Optimizing Email Newsletters for Small/Medium Businesses has some useful information for you.

According to the study of over 300 executives, email newsletters rank highly as sources of information, beating out websites and blogs, and matching print media for importance. A weekly or monthly newsletter was the preferred frequency, and ‘how to’ and product information the top content areas requested.

08 06/2007 RSS Support for blogs in Shopify

Otherwise known as a feed or channel RSS is a format for delivering web content. RSS is used by many news-related sites or blogs and if you scroll up to the right, you’ll see the familiar icon which denotes the link to Propeller’s ‘News’ feed.

Given that some form of news section or blog is commonplace on most modern websites Shopify has always provided a limited support for blogs.

07 06/2007 Every cloud has a silver lining!

The start of June has delivered the first decent downpours on Australia’s East coast in over two years – potentially bringing with it a windfall of a different kind.

05 06/2007 London 1984 Olympic logo

A new logo for the 2012 Olympics and Paralympics was revealed in London overnight. Now, we all know that graphic arts is entirely subjective and one man’s art is another’s trash and far be it for us to comment on a fellow designers work, but.

28 05/2007 Print vs. Web

People often ask us if a website will work better for them than printed marketing materials or vice versa. Unfortunately, it’s not a simple yes / no answer; as both web and print mediums achieve different objectives and work well as a team within your marketing mix.

People are extremely task-focused on the Web. That means they are much less open to content that is not directly related to the task at hand.

30 08/2006 When the Going Gets Tough – The Tough Get Marketing!

Every business has its ups and downs. Some are controlled by the economy, others by a myriad of other reasons.

The dilemma we face when times are harder, is how we continue to market our products or services without the financial resources of the "good" times? Some companies reduce their staff, others slash their marketing budgets, many choose to do both. So what’s left?