- blog n.
- Website on which an individual or group of users produces an ongoing narrative.
31 08/2007 Setting a Web Design Budget
James explains different ways of looking at how to budget for a website; by Marketing Percentage – allocating a portion of your existing marketing budget or by Return on Investment (ROI) – allocating a specific percentage of your overall budget.
Web Survey Institute XiTi Monitor reports that Firefox has achieved almost 28% average use rate in Europe in the beginning of July 2007, with a progression in the totality of the 32 European countries studied.
03 07/2007 Let there be Web Divisions
In response to some interesting demographics emerging from the 2007 A List Apart Web Design Survey, Jeffrey Zeldman calls for dedicated Web Divisions in business. Its a sad reality that most companies large enough to have either I.T. or Marketing departments tend to let them loose on the company’s website with oft ordinary results.
20 06/2007 The Business Case for Web Standards
As a web standards compliant developer we at Propeller can outline numerous major advantages in building websites which are compliant to current web standards. Accessibility, Search Engine Optimisation, Ease of Expansion and Future Proofing to name but a few. There are a whole host of business benefits in using web standards though if our client doesn’t understand the technology or the basis for the arguments, it can be a difficult message to communicate.
28 05/2007 Print vs. Web
People often ask us if a website will work better for them than printed marketing materials or vice versa. Unfortunately, it’s not a simple yes / no answer; as both web and print mediums achieve different objectives and work well as a team within your marketing mix.
People are extremely task-focused on the Web. That means they are much less open to content that is not directly related to the task at hand.
16 11/2006 Get tooled up with Google
In a few short years Google has gone from a garage to one of the world’s largest and most influential companies. Its hard to think of the web today without thinking of Google and how to achieve high search ranks is generally one of the first questions we’re asked when clients are looking to invest in a website.