16 11/2006Damien Buckley Get tooled up with Google

In a few short years Google has gone from a garage to one of the world’s largest and most influential companies. Its hard to think of the web today without thinking of Google and how to achieve high search ranks is generally one of the first questions we’re asked when clients are looking to invest in a website.

In contrast to some other software companies we could mention Google has maintained an extremely customer focused strategy and offers a whole host of free tools to webmasters and web users in general.

What we’re going to focus on today are Google Sitemaps and Analytics. Google Sitemaps have been around for a while now and are a valuable addition to every website while Analytics is a relatively new and extremely worthwhile offering.

Google Sitemaps

Google Sitemaps give you Google’s view of your website allowing you or your webmaster to diagnose potential problems. Sitemaps let you see how Google crawls and indexes your site and alert you to any problems Google may have indexing your site.

Sitemaps also show how your site is performing by learning which search queries drive traffic to your site and how users arrive there whilst sharing info with Google about your sites pages: which are most important and how often they change – helping Google to crawl your site more effectively.

In order to get up and running with Google Sitemaps, a trackable page or code is added to your website containing an XML map of your website. Once this is done, a webmaster account is established with Google where you notify them that you have a sitemap available.

bq.The huge advantage here is that rather than waiting around for Google to find and index your website which in some cases can take weeks or even months, you are effectively pushing the content to Google, providing a clear and concise directory of what site content is to be indexed.

Google Analytics

Once we have our sitemap submitted, the next thing we want to assess is how well our site is performing, again, Google provide another free service to help in this area. By installing a small javascript in each page of your website or in the template code of your CMS and setting up a free Analytics account;

‘Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You’ll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.’

Google Analytics provides an astounding array of site metrics, from simple marketing statistics such as number of visits, where your visitors were referred from and which / how many pages of your site they visited right through to the more serious end of town more specifically targeted at webmasters such as your visitors’ operating system, browser type and version and even their screen resolution.

Whether you’re looking for basic information on how your site is performing or more in depth site metrics to direct your design and marketing efforts, Google Analytics provides all the information.

Although both sitemaps and analytics are free from Google you will need the necessary accounts set up and the code installed on your website to get them working.

If you would like further information regarding a Sitemap or Analytics package or would like a demonstration, contact Propeller now.

BREAKING NEWS – Top Three Engines Adopt Same Web Indexing Tool

Google, Yahoo and Microsoft announced on Wednesday that they are collaborating to allow webmasters to more easily ensure their sites are indexed by search engines.

Those who use Google Sitemaps need not make changes, because Yahoo and Microsoft will now read those sitemaps.

With Yahoo and MSN on board, Propeller’s Sitemap package just became even better value! continue »

Like this? Share it!

Recent Projects

  • The 'New' Stradbroke Island Beach Hotel Website

    Stradbroke Island Beach Hotel

    We dont often share single website launches but in this instance there is a degree of history behind it which speaks to a return on investment not normally associated with websites.

  • Brown Brothers Engineers New Zealand

    Brown Brothers Engineers New Zealand

    December 2013 saw the launch of a new Brown Brothers Engineers Australia website. October 2014 sees the turn of New Zealand parent company Brown Brothers Engineers.

  • RedFest 2014

    RedFest

    Read about Propeller’s 2014 responsive reboot of the RedFest website.

  • Into Harmony Health Services

    Into Harmony Health Services

    Into Harmony Health Services are located in Bayside, Brisbane. Melanie Young has been passionate about health and wellness for over 30 years. Following a substantial period of rehabilitation following a car accident and surviving cancer in her late twenties, Melanie has dedicated years of personal development and training to assisting other people with their health challenges.

Get The Latest!

Subscribe to our free e-newsletter for our latest news and offers - direct to your inbox.