06 05/2011Damien Buckley Harness Google Places to Boost Your Business

Geo-location marketing is all the rage with social media and Google Places is at the forefront of this trend. If you haven’t yet claimed a Google Places page for your business, you’re missing out. Google Places is free, easy-to-use and highly beneficial to both your search and brand image.

What is Google Places?

Google Places is a free service for businesses and can display information such as hours of operation, address, phone number, email address, website URL, photos and videos in addition to describing your products and services and allowing customers to add reviews to your page.

Why is Google Places useful?

The most compelling benefit of a Google Place page is search. Google puts emphasis on Places listings in its localised search results and adds value to businesses that serve local customers…

Furthermore, a red pin that shows the business’s location on a corresponding map also accompanies all Google Places listings in search results. Having a geographical presence on search engines is proving increasingly popular and beneficial for both sales and traffic alike.

Top Tips to create a great Google Places Page

  1. Add keywords to your description
    You have up to 200 characters to describe your business. Make sure you use your key search words and write a compelling description.
  2. Add images and videos to your page
    You can add up to 10 photos and up to five videos for free. Photos and videos can add brand value to your page and will make your business stand out from others.
  3. Add a URL to your Google Page
    This may sound obvious, however many still forget to do this. Having your URL on your Places page will increase traffic and offer users a chance to find out more.
  4. Be precise with your location
    Adding a precise address for your business will enable users to see your exact location on Google Maps in relation to theirs or other nearby landmarks.
  5. Encourage customers to add reviews
    Reviews can be the difference between someone choosing your business over another. Reviews add authenticity to your page and also flesh out your listing.
  6. Create a Places Page for each location
    If your business has a number of different locations, create individual pages for each of them. This will help with search and will enable you to list contact details for each venue.
  7. Get listed in relevant online business directories
    Do not create your own categories or directories, instead stick to the ones already used by Google Places, that way should somebody search a directory your business will be found.
  8. Claim your page
    Even if you haven’t created a Places page yet, your business may in fact have one. This is because Google has the ability to automatically create a Places page or listing for your business based on social networks, maps and other information. If this happens ensure that you claim ownership of the page immediately so that you can then manage the information it contains.
  9. Promote your promotions
    Although the page’s primary purpose is to offer information, there is no reason for you not to mention any running campaigns or promotions on it. Featuring special deals and discounts can enhance the appeal of your page.
  10. Track you page’s analytics
    Monitoring your Google Places page with analytics can teach you a number of things about the people who are searching and discovering your business or service. Google Places is equipped with an analytics dashboard that can automatically email you findings.

Talk to Propeller about utilising the power of Google Places and other SEO/SEM strategies to boost your website’s search presence.

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