03 12/2012Damien Buckley homeav.com.au


Proudly presenting our final new website launch for 2012 and its a biggie. Homeav.com.au is one of Australia’s most sophisticated online stores offering a vast range of audio, networking, tv and home theatre products.

Homeav.com.au offer source components such as bluray players plus amplifiers and receivers, speakers along with a vast array of accessories – cables, brackets mounts, wired & wireless networking materials – even self-contained wireless outdoor audio systems.

Homeav.com.au are genuine Australian dealers carrying major brands such as Denon, Onkyo, Sonos, Krix, Soundcast and many many others.

Brand Development

Although homeav.com.au is ran by one of SE QLD’s major custom home theatre companies, this new online store is a completely new venture and needed a standalone brand.

Propeller worked with Home Theatrix proprietor Don Mackenzie to come to the direct domain name and simple ‘Quality AV is just a click away!’ tagline, keeping things straight to the point and the domain name easy to remember.

We combined the domain, tagline and a colourful, favicon-style pixel-block logo depicting a home. THen we got to work on the website.

Main Features

Product Detail

With other offerings in the online space in this sector typically offering a confusing and cluttered explosion of product listings, eye-searing shouty presentations and often very little useful information, a typically-Propeller pared-down approach was followed.

The design is clean and simple with all product information presented in a common-sense manner.

Product listings include a full description and technical specifications of the product along with details of what is included in the box, brochures and manuals for download, reviews from major websites and publications and product videos where available. If you need more information than that, homeav.com.au will be more than happy to hear from you and help with any questions you may have.

The checkout process is straightforward and payments can be made with most major credit cards.

Homeav.com.au doesn’t just sell products however. A full blog and video listing provides a huge knowledge base on new products, product selection, usage, ‘how to’s’ on getting things set up and running.

Homeav.com.au are running some fantastic promotions with ideal gifts for Christmas so if you are looking for anything audio/visual, visit Homeav.com.au today and dont forget to subscribe to the e-newsletter for periodic specials and some great how to’ articles, tips & tricks.

Visit homeav.com.au

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