28 09/2007Damien Buckley Propeller at Web Directions South 2007

John Allsopp presents the 2007 McFarlane Prize

Having been shortlisted for the 2007 McFarlane Prize, Propeller packed up their mice and shut down their displays for the day and headed to Sydney for Web Directions South 2007.

WDS07 crowd

Over 600 delegates attended WDS07 along with a raft of exhibitors and international speakers from all disciplines and areas of web design; Andy Clarke, Aaron Gustafson, and Chris Wilson to name but a few. The premier web conference in the Southern hemisphere, WDS07 is sponsored by Microsoft, Adobe, the W3C, Glass Onion and Wired Sky.

Web Directions South 2007 - Auditorium

The days’ activities culminated in a keynote speech from Chris Wilson, Internet Explorer Platform Architect at Microsoft. Chris has worked on web browsers since 1993, when he co-authored the first version of NCSA Mosaic for Windows. Chris’ presentation on Moving the Web Forward offered a huge insight into the browser development process and was a real eye opener on the problems of backwards compatibility and compatibility balanced against those of meeting and working with web standards – a subject close to our hearts.

Damien & Renee with McFarlane Prize award

Following Chris’ keynote, John Allsopp presented this years’ McFarlane Prize (top) with ‘Finalist’ awards going to Propeller for the Solution Central site, along with Perth-based Spoon Media, Melbourne-based August and Sitepoint.
We congratulate Michael Koukoullis on his win for the Andrews must Resign site.

Reaching the finals of the McFarlane Prize (below right – click for larger view) is a major and unexpected honour for Propeller. Much of the work we do is unseen, as the details are ‘under the hood’, hidden in the code. So, to be recognised by our peers and a panel of international experts in these fields, in a competition of this stature came as a great surprise and is a great reward for the hard work we’ve put in over the past couple of years, working to absolute best practices to produce the best websites currently possible.

The McFarlane Prize - Finalists for Solution Central

You can rest assured that Propeller will be keeping up the good work and we have some fabulous projects in the pipeline to share with you soon, in addition to the two great sites we’ve just launched.

We’d like to point out that the great design, strict web standards coding, accessibility and usability that contributed to Propeller reaching the finals for this award are built into every site we produce. If we’ve already built a site for you, are in the process of building one or you are considering enquiring with us about commissioning a new site, you can be confident that working with one of Australia’s leading web standards based developers; your site will be built to the latest standards ensuring great search engine visibility, user experience, access to persons with disabilities and future proofed!
And you never know, your site could be next years’ McFarlane Prize winner.

Damien & Renee with Dave Greiner and Matthew Patterson from Freshview

WDS07 also gave us the chance to catch up with developers and friends Dave, Matt and Ben from Sydney-based Freshview (pictured right with Damien & Renee) and discuss some great new features we’ll shortly be feeding through our PropellerMail email marketing software. Propeller have been working with Freshview on various projects for over two years now and it was great to finally put faces to the names.

Before we close we’d like to thank all of our friends, colleagues and clients for all their enthusiastic support and kind comments left on the previous article (the cheques are in the mail!)

Also, a big thankyou to Jean-Jacques Halans for the use of a couple of his great photos.

Like this? Share it!


  1. Drew commented at 15:11 PM on 30 Sep 2007

    Congratulations! Awesome to see that your work is noticed I have been looking at it for years and have been very impressed. Keep up the awesome work.

  2. Jan commented at 08:12 AM on 03 Oct 2007

    Congratulations to a very deserving couple who have worked hard to achieve yet another distinctive accolade.

    Throughout all the hard yards you have retained their sense of humour and integrity – good luck for more pats on the back.

Recent Projects

  • The 'New' Stradbroke Island Beach Hotel Website

    Stradbroke Island Beach Hotel

    We dont often share single website launches but in this instance there is a degree of history behind it which speaks to a return on investment not normally associated with websites.

  • Brown Brothers Engineers New Zealand

    Brown Brothers Engineers New Zealand

    December 2013 saw the launch of a new Brown Brothers Engineers Australia website. October 2014 sees the turn of New Zealand parent company Brown Brothers Engineers.

  • RedFest 2014


    Read about Propeller’s 2014 responsive reboot of the RedFest website.

  • Into Harmony Health Services

    Into Harmony Health Services

    Into Harmony Health Services are located in Bayside, Brisbane. Melanie Young has been passionate about health and wellness for over 30 years. Following a substantial period of rehabilitation following a car accident and surviving cancer in her late twenties, Melanie has dedicated years of personal development and training to assisting other people with their health challenges.

Get The Latest!

Subscribe to our free e-newsletter for our latest news and offers - direct to your inbox.