24 09/2007Damien Buckley Propeller shortlisted for the McFarlane Prize for 'Solution Central'

The McFarlane Prize

Propeller are bubbling over with excitement at having one of our websites Solution Central shortlisted in this years’ McFarlane Prize

Named in memory of noted Australian web pioneer Nigel McFarlane, the McFarlane Prize aims to recognize and encourage excellence in web design by Australian web professionals.
The Prize rewards excellence in web design in the broadest sense, from the appropriate use of technology, to design aesthetics, to its impact more broadly on the web. The Prize also aims to be a showcase of the best in Australian web design, and to inspire other Australian developers in their own endeavours.

The McFarlane Prize is awarded by a jury of Australian experts in various fields of web design and development. The decision process has two stages. In the first stage, entries are assessed for their adherence to best practices in accessibility and standards based coding (correct and valid use of CSS and HTML). These criteria are outlined in detail here.

The top 15 sites from this phase will be individually assessed in four areas by members of the jury who have expertise in a particular area. These areas are:

  • Accessibility
  • Usability
  • Design
  • Coding

Based on the two rounds of judging, the McFarlane Prize shortlist will be announced on September 22nd. The announcement of the winner of the inaugural McFarlane Prize will be made at the Web Directions Conference, September 27th 2007.

Excerpt from the McFarlane Prize website;

“After an arduous decision making process, the Jury in this years McFarlane Prize has decided on the shortlist. The shortlisted sites this year are

The quality of entrants this year was extraordinary, in particular in terms of best practice in coding, accessibility and development generally. If you’d like to know more about how the decision is made, and the criteria used, please see the judging criteria.
Congratulations to those shortlisted, and to all who entered. Thanks too to the Jury of Donna Maurer, Gian Sampson-Wild, Andy Coffey and Dmitry Baranovskiy for all their efforts.
The winner will be announced on Thursday September 27th at Web Directions, by Dean Jackson.”

Congratulations and the best of luck to the others shortlisted.


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  1. Brendon commented at 10:52 AM on 26 Sep 2007

    Congratulations! I’ve always thought Propeller Global does some of the best web design work I’ve ever seen. I’m sure you guys feel great about having ones of your sites on the shortlist, and take it as strong validation of your skills.

  2. Dave Greiner commented at 11:19 AM on 26 Sep 2007

    Congratuations guys, that’s a huge honor and about time your awesome standards compliant work was recognised by the industry.

    Good luck on Friday!

  3. Simon commented at 14:51 PM on 26 Sep 2007

    Niiice. You guys deserve it.

  4. Craig Johnson commented at 18:49 PM on 26 Sep 2007

    Excellent news on being shortlisted – definately deserved, not just on the design side but on some great CSS work and web standards compliance. The site that made the shortlisting is great from not only a design point of view but on useability also. Clean, effective use of white space – information always easily accessible and on the whole a very professional feel to the whole site… I wish some of my clients would go for cleaner layouts instead of the dreaded ‘its great..but the CEO would just like to try some bright pink or lime green somewhere…’

    Best of luck guys!

  5. Jeannie Sheppard commented at 19:58 PM on 26 Sep 2007

    Hi Damien and Renee

    Just heard the good news that FINALLY you are receiving some well-deserved industry recognition for the superb work you do! Wishing you every success on Friday and looking forward to popping the champagne with you on your return. Your services have been an integral part of my award-winning business and I’m confident that this will be just one of many awards for yours!

    All the best

  6. Patsy Wilshire commented at 16:17 PM on 27 Sep 2007

    Hey Guys…congratulations you deserve it, you both work so hard and generously to get the end result of what your clients want. Your team work of design and scripting works so well. It’s all up from here!
    Thank you for giving us a new and exciting resource for our up coming business.

    Best of luck for Friday


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