21 03/2011Damien Buckley Propeller Website Accelerator

PropellerWe reported in April last year that website page loading speed was to be factored into Google’s search results and Pagerank in a move towards a smoother user experience and as a realisation of the fact that many people are now browsing the web using mobile devices such as iPhones, iPads and Blackberry’s.

Over the past year we have been working hard on a suite of page speed enhancements which we have gradually rolled into our website development process.

Having first trialled some of these enhancements on www.propellerglobal.com, we have progressively enhanced other new sites we’ve launched in the latter half of 2010 and early 2011.

NineMSNEnhancements include Gzip compression of images, javascripts and stylesheets as well as PDF’s on the server as well as combined and minified) javascripts and CSS stylesheets.

Testing using Google’s Page Speed plugin for the Firefox browser, we’ve been able to measure the performance of each enhancement and have found that some major websites such as NineMSN and Yahoo7 are doing reasonably well at 78 and 80/100

PlanBiz FinancialTintItHillman Meat Company

By employing the above mentioned techniques Propeller have been able to achieve the following page speed scores;

Going the last mile and gaining scores in the high 90’s requires dedicated hosting servers and total control of the hardware – beyond the reach of most small to medium businesses.

With speeds outpacing websites such as NineMSN, I doubt we’re going to see many sad faces and with page loading speed now an important factor in search engine optimisation Propeller-built sites will perform better than ever.

Although Propeller’s Website Accelerator is now a standard feature on all of our new websites, we can also retro-fit recent websites. If you have a pre 2010-11 Propeller website and would like a free appraisal of how Propeller’s Website Accelerator can speed up your website and improve your search results, please get in touch

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