02 06/2009Damien Buckley PropellerMail Reloaded

PropellerMailWith the re-launch of propellerglobal.com, Propeller have introduced major changes to the way we offer and operate our PropellerMail professional html email marketing service, providing a more streamlined application and payment process.

Clients can now join for free and can choose from a variety of quality free templates or have their own custom templates designed – all of the while enjoying the best value and highest return on investment that the world of online marketing has to offer.

Back to the future

Propeller’s first foray into professional html email marketing came in 2004 with ‘e-news express’, subsequently re-branded PropellerMail when we launched our new and improved PropellerMail Pro and Lite services in 2006 at which point clients could choose between having Propeller take care of the entire process or via our online portal, login and do it themselves using their own custom templates.

In the years to date, we’ve constantly improved our offerings, improving the online editing software and making it far simpler and easier to compose and send the emails. We’ve gradually reduced distribution prices as the number of users and thus volume of traffic increased our buying power, and added more in depth reporting and analytics tools.

Better together

Late last year, as part of a major overhaul, our separate ‘Pro’ and ‘Lite’ services were merged. Clients now have the ability to login and create and send their own newsletters or have us do it for them – some combining the two options – sending their regular bulletins themselves and having us work up specific campaigns for seasonal promotions etc.

PropellerMail 2009

Take a free test drive

Today, with the launch of our new website, we’ve fully integrated PropellerMail. Existing users can login to their accounts by clicking on the PropellerMail login link at the top of every page or an additional quick form is provided in the sidebar of the Email Marketing section.

For those who’ve yet to step into the world of professional email marketing, we’re so confident of the quality and performance of the PropellerMail service that new clients can now join PropellerMail for free or take a Free, no obligation test drive.

Email templateIn addition to providing a custom template design service – allowing you to send stunning html email newsletters, styled to compliment your existing website or marketing materials, new users can get up and running with one of our free templates. This provides all users with a minimal commitment, low cost entry to professional html email marketing.

For the first time last year, we provided all clients with a range of beautiful seasonal welcome templates – completely free of charge. This initiative was a great success guaranteeing you’ll be seeing further free seasonal templates from us in future.

Early this year we streamlined the payment process by allowing clients to pay and manage their payment details online. We still invoice those who prefer it though most are finding pay-on-exit to be more efficient – and cheaper. We also upgraded our real-time editor and more powerful list segmentation and custom fields.

2009 also saw the introduction of single-click design & spam testing. Users can now see their email newsletter as it appears in over 20 different email clients like Lotus Notes, Hotmail and Outlook 2007. We’ll also run your campaign through popular spam filters at the desktop, server and firewall level before you send it.

In-line with the services offered, our infrastructure has been substantially upgraded. Our dedicated, bulk-email servers which are white listed with most major ISP’s are now capable of sending your emails over 800% faster.

These changes in addition to the stronger integration into propellerglobal.com reflect our continuing commitment to providing a world class email marketing services.

We trust our existing clients will continue to reap the benefits of these developments whilst we welcome new customers to try PropellerMail for free.

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