21 12/2007Damien Buckley Stradbroke Island Beach Hotel | Spa Resort

Stradbroke Island Beach Hotel | Spa Resort

Nestled atop a natural bush headland. Just a few short steps from pristine white beaches and rolling surf. Located on the site of the old iconic ‘€˜Straddie Pub€’.

Welcome to Stradbroke Island Beach Hotel | Spa Resort
Spectacularly located, Stradbroke Island Beach Hotel | Spa Resort is the ideal place to unwind and more!

With their multi-million dollar re-development complete, the Stradbroke Island Beach Hotel | Spa Resort challenged Propeller to a similar transformation of their ageing website. With some other recent web 2.0 designs under our belt and recent print design work as a reference, we rose to the challenge!

Designed to fit nicely with their contemporary marketing style, the site blends form and function beautifully, recreating the resorts’ cutting edge architecture and trendy atmosphere. No fewer than 7 flash-driven galleries and slideshows along with numerous strategically placed photographs bring the visual impact and lively feel of the ‘Straddie Pub’ to life.

Site visitors landing on the sites’ home page are immediately presented with a visual tour of the facilities – linked slides provide a shortcut to the displayed feature of the resort. The Hotels’ latest news and upcoming events are also summarised along with an opportunity to join the Hotels’ email mailing list. Moving on, the site is navigable by choosing the activity / feature of the resort you’re most interested in; stay, dine, spa, or play along with further information for visitors considering the resort for hosting a wedding or conference.

Visitor information for North Stradbroke Island and Point Lookout in particular is provided whilst an embedded Google Map provides a either a street or sattelite map of the island and surrounding areas along with details of how to get to the resort and links to local transport operators.

Lightbox enlargement technique

Where possible, we’ve employed a ‘lightbox’ technique (right) to enlarge plans and photos without the viewer having to leave the page they are looking at, in addition to a few unobtrusive ‘hide/show’ effects to tuck details out of sight until you’re ready for them allowing the site to retain a clean, uncluttered feel.

The site is built using Textpattern, Propeller’s open-source weapon of choice when it comes to web standards compliant CMS’, and allows the Hotel staff full management of the site within a simple to use web based administration interface; adding and updating articles, images and downloadable files is a snap, ensuring the site’s News and Events sections will be kept up to date. A database-driven system is used to manage and serve the sites’ numerous flash slideshows, allowing the Hotel staff to add and edit the sites galleries at will.

For the techies out there, at launch, the Stradbroke Island Beach Hotel | Spa Resort site validates as XHTML Strict 1.0, using pure CSS for both styling and position and meets the WAI accessibility guidelines, ensuring a positive, easy to navigate experience for all and providing search engines with a cleanly coded, content rich environment to get their crawlers’ teeth into. Full site search is provided along with the option to add the websites’ search engine to OpenSearch enabled browsers for immediate and off-site access to the sites’ content. RSS) and ATOM) feeds are provided for both the sites’ ‘Whats-On’ and ‘News’ sections.

Overall, this site has been great to work on with Juliet Lally, the Hotel’s Marketing Manager having all content to us in quick and sensible order, providing some fantastic photography to work with. We’re sure that the Hotel’s regulars and newcomers alike will find the site an invaluable resource for not only the Hotel but visiting Stradbroke Island in general.

I would like to take the opportunity to thank the team at Propeller Graphics Design & Marketing for the outstanding website they have created for Stradbroke Island Beach Hotel | Spa Resort.

We are absolutely delighted with Propeller’s design and greatly appreciate their ongoing support and advice in relation to the site’s continual development.

In the six plus months it has been live we have been repeatedly applauded for having such a superb site. A big thank you to the Propeller Team for making the process thoroughly enjoyable and for achieving such a fabulous result!

Juliet Lally
Events | Marketing, Stradbroke Island Beach Hotel | Spa Resort

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