The Viral Marketing Effect
11 July 2007e-marketer reports that of all word-of-mouth (WOM) tactics, viral marketing has probably drawn the most attention from marketers. And they have lofty goals for it. According to a 2006 study by JupiterResearch, cited in Internet Retailer, the biggest goal of viral marketers was to increase brand awareness (71%). Half also expected to drive online sales, and 44% hoped to drive offline sales.
Where To From Here?
Feel free to give us a call, email, or use our contact form to discuss your project and how we can help you.
