28 08/2007Damien Buckley The Web is effective, but some find it intrusive.

The printed word still holds a strong pull for many consumers, according to Deloitte & Touche’s “State of the Media Democracy” study, conducted by the Harrison Group in March 2007.

Nearly three-quarters of respondents said they would rather read the printed version of a magazine even if they could get the same information online.

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At Propeller even though we’re building standards-based websites generally backed up by email marketing we know from long experience that all online activities perform far more admirably when backed up by a combination of professional print materials and good old fashioned networking and cold-calling. At the end of the day, no matter how good your website may be, without support and a strategy to develop traffic, a website makes a great billboard in the desert.

In addition to building great standards-compliant websites, Propeller can also help you to market the site with email marketing, search optimisation and a full program of printed marketing materials and advertising.

Call us today to hear how we can help you.

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