Propeller Mail Lite Logo

Over the past two years, Propeller have become known for excellence in professional permission based email marketing with our full service email marketing system. Numerous clients have found that email is by far the most effective marketing medium for small to medium sized businesses whose budgets do not extend to television and email is well known throughout the big business world as one of the most effective customer communications devices.

Whilst many customers are happy with the full service offer we provide, several have asked over time if there is any way they could manage their own subscriber databases and send their own email newsletters, perhaps at a lower cost?

The wait is over!

From 1 August 2006, PropellerMail Lite was made available. PropellerMail Lite allows clients the full freedom of creating and sending their own email newsletters and managing their subscribers. Clients still have a fully customised newsletter styled to their liking with their own logo’s, pictures and colour scheme – in all respects exactly the same as our full service product – now branded ‘PropellerMail Pro‘, only now, a simple web-based interface allows the creation and editing of articles including images. Once ready, the email newsletters can be previewed, a test email sent and then sent out to your subscriber list.

Once the newsletter is sent, you have full access to the same incredible online results panel as that used with PropellerMail Pro – see who has opened the newsletter and when, which links they clicked and also which subscribers may have bounced or unsubscribed

PropellerMail Lite also includes automatic unsubscribe links and the possibility to forward the newsletter to up to 5 friends or colleagues.

Redlands Tourism were the first to use PropellerMail Lite. Patsy Wilshire, General Manager for Redlands Tourism was stunned at how easy the new PropellerMail Lite system is to use;

“Redlands Tourism took the challenge to upgrade our monthly newsletter in July and I have to say it was a leap of faith. We had no formal training, only via email and phone, and it was extremely easy so much so that I wished we had taken this plunge years ago. We now have a professional enews that is simply as easy as typing the newsletter in a word document”.

A new site will soon be launched with full details of both our DIY PropellerMail Lite and full service PropellerMail Pro products. Watch this space.