What’s Wufoo I hear you say? An odd name for a WEB2.0 application indeed but don’t let the name put you off; Wufoo is one of the most useful, value-adding web apps we’ve seen in a long time or as Wufoo’s developers put it…
“Wufoo strives to be the easiest way to collect information over the Internet”.
Wufoo’s HTML form builder helps you create contact forms, online surveys, and invitations so you can collect the data, registrations and online payments you need without writing a single line of code.
More popular than search, display or online video.
Major marketers worldwide use e-mail in their campaigns, according to The McKinsey Quarterly.
The printed word still holds a strong pull for many consumers, according to Deloitte & Touche’s “State of the Media Democracy” study, conducted by the Harrison Group in March 2007.
Nearly three-quarters of respondents said they would rather read the printed version of a magazine even if they could get the same information online.
From Marketing Vox News-
“Email marketing has surpassed direct mail for the first time in the UK, according to a report by DMA’s Email Marketing Council.
Coca-Cola again dominated this years’ list of the world’s Top 100 brands according to the BusinessWeek/Interbrand annual ranking of the 100 Best Global Brands (pdf).
The BBC reports that more than 10,000 people have signed an e-petition on the 10 Downing Street website urging the BBC to make its iPlayer available to non-Windows users.
eMarketer reports that direct mail and e-mail had the highest return on investment of any target marketing method in 2006, according to Harte-Hanks’ “Target Marketing Priorities Analysis: 2007 Key Trends” study.
e-marketer reports that of all word-of-mouth (WOM) tactics, viral marketing has probably drawn the most attention from marketers. And they have lofty goals for it. According to a 2006 study by JupiterResearch, cited in Internet Retailer, the biggest goal of viral marketers was to increase brand awareness (71%). Half also expected to drive online sales, and 44% hoped to drive offline sales.
If you are targeting small to medium businesses, a recent survey entitled Optimizing Email Newsletters for Small/Medium Businesses has some useful information for you.
According to the study of over 300 executives, email newsletters rank highly as sources of information, beating out websites and blogs, and matching print media for importance. A weekly or monthly newsletter was the preferred frequency, and ‘how to’ and product information the top content areas requested.
