Tips & Tricks

Switch to Google Analytics 4 Now - CRITICAL

If you use Google Analytics you may already have received one or more emails notifying you that Universal Analytics is being discontinued (or sunsetted in tech bro parlance) and will no longer operate after July 1, 2023. According to Google; 

21 June 2023

When the Going Gets Tough - The Tough Get Marketing!

Every business has its ups and downs. Some are controlled by the economy, others by a myriad of other reasons.

The dilemma we face when times are harder, is how we continue to market our products or services without the financial resources of the "good" times? Some companies reduce their staff, others slash their marketing budgets, many choose to do both. So what’s left?

23 March 2020

Google Chrome to mark all HTTP sites as “Not secure”

Last February we reported that from January 2017 Google would begin displaying the security of the website's connection in the address bar of Chrome browsers for any web page that displays a password and/or credit card field. Google has now taken things one step further. Beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as “not secure”.

12 February 2018

Curating your imagery: How pictures can boost your business

They say a picture says 1000 words and in our visually saturated world, there’s never been a truer statement.

If you’ve ever flicked through your social media feeds and come across an image that really resonates with you, and then clicked through to the account and scrolled and scrolled through all their imagery and messaging, you’ve found an example of good image curation.

So how can you do this to build your brand’s following?

05 April 2017

The Need For Speed

I feel the need. The need for speed!

Whilst its something we all notice when visiting and using websites, speed isnt usually something that clients attribute to SEO and page ranking. The reality is that in the mobile age speed is one of the most critical factors involved in where your website is likely to end up in Google's search algorithm.

16 March 2017

Boost your Google ranking with HTTPS (SSL)

Google studies show that visitors do not consider the absence of a “secure” icon as a warning, even though they absolutely should! Which is why Google is taking the extra step to warn Chrome users (Google's proprietary web browser used by more than 55% of internet users) when they're about to enter their sensitive information into a website that is not secure.

27 February 2017

Why I Need to Know Your Website Budget?

Discussing web design budgets with clients can sometimes be a difficult issue. Its the old ‘how long is a piece of string’ nature of costing a website vs. clients either being unaware of what a website is likely to cost or simply being unwilling to disclose their budget, often in fear that we will somehow make the project fit the budget.

11 September 2012

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