Propeller Websites | Graphic Design | Email

Several new features will be rolling out to PropellerMail over thenext few months improving user experience, design and layout, all designed to streamline your use of the service and allow you to do more in less time.

In an earlier article I took a trip down memory lane recounting Propeller's almost 10 year partnership with RedFest. Today I'm going to look more specifically at how Propeller took Redfest's marketing and communications to the next level in 2017!

The Direct Marketing Association recently found that email marketing has a ROI of 4300% while Monetate’s Ecommerce Quarterly also showed that email drove more conversions than other marketing channels, including search and social.

In addition to a clean new admin panel makeover, PropellerMail’s editor has received a few major updates in previous months. The latest update allows you to add 1.5x or 2x images to your email newsletters resulting in cleaner, sharper images on high-resolution displays such as those included with newer MacBooks, iPads, iPhones and Android devices.

Make it easy for people to join your list from your site, Facebook, or your iPad. There are now more options than ever to grow your subscriber lists with PropellerMail.

Facebook and Twitter are really starting to flex their muscles in the online marketing space with many business Twittering their goings-on and bringing together and informing their clients through Facebook Groups. To make your HTML email newsletters go that one step further, PropellerMail users can now take advantage of our new Social Sharing feature.

PropellerMail HTML email templates are tested across a wide range of email clients prior to use but you may like to check your campaigns to see how they perform prior to sending

From Marketing Vox News-

“Email marketing has surpassed direct mail for the first time in the UK, according to a report by DMA’s Email Marketing Council.

A report recently published by The Direct Marketing Association's Email Experience Council found that there's a clear trend toward subscription processes that are quick and easy, and increasingly transparent.

eMarketer reports that direct mail and e-mail had the highest return on investment of any target marketing method in 2006, according to Harte-Hanks’ “Target Marketing Priorities Analysis: 2007 Key Trends” study.