Stay Informed
The Moreton Bay Beach Lodge is luxury accommodation situated along Cleveland Point offering a private, self-contained villa that affords spacious opening living areas, an inviting outdoor entertainment area with barbecue, pool and spa seating, complete with absolute waterfront views that will simply take your breath away. Propeller collaborated with Sustainable Marketing Services to produce a new high quality website for Moreton Bay Beach Lodge…
31 July 2018
Last February we reported that from January 2017 Google would begin displaying the security of the website's connection in the address bar of Chrome browsers for any web page that displays a password and/or credit card field. Google has now taken things one step further. Beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as “not secure”.
12 February 2018
Propeller's CMS of choice, Craft, continues to impress, taking out the Best CMS for SMB (Small to Midsize Business) award in this years' CMS Critic Awards. Craft also won the Best WordPress Alternative award.
07 November 2017
In an earlier article I took a trip down memory lane recounting Propeller's almost 10 year partnership with RedFest. Today I'm going to look more specifically at how Propeller took Redfest's marketing and communications to the next level in 2017!
31 October 2017
We received this glowing review on Facebook recently from long-time client Vickie Thomsen and it got me thinking…
… am I a web developer who makes coffee or a Barista who makes websites?
17 October 2017
As the web design & development space becomes busier and more complex, so too do your options as a business. Propeller work across the full gamut of marketing - graphic design, web design, email marketing, social media, public relations and communications, but what we are perhaps best known for is professional web design & development. We've been in the business continuously since 2004 so we've seen a lot of change - the rise of SEO, social media, mobile and responsive design, accessibility and performant web design. Along the way we've seen so many different options and trends in web design come and go its enough to make your head spin. We've seen the rise of offshoring, software as a service (SAAS), 'free' and AI-driven websites, CSS and Javascript frameworks. You name it. We've seen it.
So, where do Propeller sit in the twinkling universe of the web design community?
16 October 2017
Its that time of year again when I (mostly) take a pause from writing HTML/CSS and don my publishing/content editor hat for RedFest (or the Redland Spring Festival for non-locals).
19 July 2017
I have a cold... one of those horrid little jobs that makes your head feel like it's full of cotton wool and sawdust. I realise I've succumbed because I've let myself get run down and have let the healthy habits (like going to the gym and eating those superfood salads) slide in favour of grabbing a quick bite of whatever and slobbing in front of the TV at the end of a busy day. In short, I've been prioritising other things to the detriment of my health, I've lost my mojo and now it's slowing me down.
Why am I telling you this? As I reflect on it, I realise that it is a good metaphor for what often happens with our business marketing... We start a new venture, or decide to revive our business and over the first few months spend most of our time building a solid client base. We get a website, print brochures, send out emails and network like crazy.
As business grows, a shift takes place. Time once spent marketing is now devoted to servicing clients and closing deals. Spending time on marketing becomes a chore, the marketing loses its mojo and gets sick!
12 June 2017
They say a picture says 1000 words and in our visually saturated world, there’s never been a truer statement.
If you’ve ever flicked through your social media feeds and come across an image that really resonates with you, and then clicked through to the account and scrolled and scrolled through all their imagery and messaging, you’ve found an example of good image curation.
So how can you do this to build your brand’s following?
05 April 2017
Over the last four months, Propeller have given the Deaf Society website a major overhaul and redesign. Propeller first launched the Deaf Society's ExpressionEngine-based website in April 2013. Over the past couple of years the website has undergone many changes and incremental updates but the web has changed considerably, with mobile and tablet use now outstripping desktop visitors, Google's ranking algorithms pivoting towards quality content and speed and, with the introduction of the NDIS, the Deaf Society's content focus has shifted dramatically. It was time for some new clothes…
22 March 2017
