Stay Informed
Matthew Patterson raises an interesting point today in his article How far does permission stretch regarding the boundaries of what you could or should expect to send people who provide you with permission to email them.
19 June 2007If you are targeting small to medium businesses, a recent survey entitled Optimizing Email Newsletters for Small/Medium Businesses has some useful information for you.
According to the study of over 300 executives, email newsletters rank highly as sources of information, beating out websites and blogs, and matching print media for importance. A weekly or monthly newsletter was the preferred frequency, and ‘how to’ and product information the top content areas requested.
08 June 2007
