Propeller on Pinterest
I have a confession to make... I'm addicted to Pinterest! All those pretty pictures, all that inspiration to design, illustrate, exercise, go to Morocco and make paleo muffins!
24 October 2016Marketing
4300% ROI For Email Marketing, Destroys Social Media
The Direct Marketing Association recently found that email marketing has a ROI of 4300% while Monetate’s Ecommerce Quarterly also showed that email drove more conversions than other marketing channels, including search and social.
01 May 2015
Make Your Data Dazzling with an Infographic
Looking for a better way to get your point across? An Infographic could be the answer…
It seems almost everyone is facebooking or tweeting a cool infographic these days, their rise in popularity throughout social media and on websites has been meteoric and we've had a few people ask us ‘what’s these info-thingy’s?’…
22 May 2013Grow your audience with PropellerMail
Make it easy for people to join your list from your site, Facebook, or your iPad. There are now more options than ever to grow your subscriber lists with PropellerMail.
21 May 2013Welcome to the Era of Design
All businesses, no matter what they make or sell, should recognize the power and financial value of good design.
10 May 2012Email Marketing Surpasses Direct Mail in Britain
From Marketing Vox News-
“Email marketing has surpassed direct mail for the first time in the UK, according to a report by DMA’s Email Marketing Council.
24 August 2007Top 100 Global Brands Named
Coca-Cola again dominated this years’ list of the world’s Top 100 brands according to the BusinessWeek/Interbrand annual ranking of the 100 Best Global Brands (pdf).
02 August 2007Marketing and ROI
eMarketer reports that direct mail and e-mail had the highest return on investment of any target marketing method in 2006, according to Harte-Hanks’ “Target Marketing Priorities Analysis: 2007 Key Trends” study.
25 July 2007The Viral Marketing Effect
e-marketer reports that of all word-of-mouth (WOM) tactics, viral marketing has probably drawn the most attention from marketers. And they have lofty goals for it. According to a 2006 study by JupiterResearch, cited in Internet Retailer, the biggest goal of viral marketers was to increase brand awareness (71%). Half also expected to drive online sales, and 44% hoped to drive offline sales.
11 July 2007Email Newsletters Are the Preferred Information Source for Small and Medium Businesses
If you are targeting small to medium businesses, a recent survey entitled Optimizing Email Newsletters for Small/Medium Businesses has some useful information for you.
According to the study of over 300 executives, email newsletters rank highly as sources of information, beating out websites and blogs, and matching print media for importance. A weekly or monthly newsletter was the preferred frequency, and ‘how to’ and product information the top content areas requested.
08 June 2007
