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After receiving an award for the Solution Central website in the 2007 McFarlane Prize, Propeller are delighted to find out that we’ve made the finals again this year with the Pro Plaster site.

Having been shortlisted for the 2007 McFarlane Prize, Propeller packed up their mice and shut down their displays for the day and headed to Sydney for Web Directions South 2007.

Over 600 delegates attended WDS07 along with a raft of exhibitors and international speakers from all disciplines and areas of web design; Andy Clarke, Aaron Gustavson, and Chris Wilson to name but a few. The premier web conference in the Southern hemisphere, WDS07 is sponsored by Microsoft, Adobe, the W3C, Glass Onion and Wired Sky.

Propeller are bubbling over with excitement at having one of our websites Solution Central shortlisted in this years’ McFarlane Prize

Named in memory of noted Australian web pioneer Nigel McFarlane, the McFarlane Prize aims to recognize and encourage excellence in web design by Australian web professionals.

In response to some interesting demographics emerging from the 2007 A List Apart Web Design Survey, Jeffrey Zeldman calls for dedicated Web Divisions in business. Its a sad reality that most companies large enough to have either I.T. or Marketing departments tend to let them loose on the company’s website with oft ordinary results.

As a web standards compliant developer we at Propeller can outline numerous major advantages in building websites which are compliant to current web standards. Accessibility, Search Engine Optimisation, Ease of Expansion and Future Proofing to name but a few. There are a whole host of business benefits in using web standards though if our client doesn’t understand the technology or the basis for the arguments, it can be a difficult message to communicate.